Creative Agency: Atelier Christian von der Heide
Project Type: Produced, Commercial Work
Client: Preli
Location: Switzerland
Selected wines, produce liqueurs, aromatic grappa and preserved fruit to classic recipes. The sun kissed vineyards, in the middle of the wonderful landscape of the Piemont, the producer Preli is something special. Constantly searching for the best for their farms and vineyards the husband and wife team of Christof und Irina Weber chose the design studio Christian von der Heide.
The design studio took on the rebranding of the complete portfolio from the logo, the motto, wine and spirit bottles to the business premises and gift packaging. The new motto ‘A Suma-Nui Preli’ which translates as ‘we are Preli’ and emphasises the secure confidence of this traditional and at the same time modern vineyard.
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